BRANDING, PACKAGING, ADVERTISING CAMPAIGN  /  ART DIRECTOR, DESIGNER  /  STUDENT WORK  /  2016

BRANDING, PACKAGING, ADVERTISING CAMPAIGN  /  ART DIRECTOR, DESIGNER  /  STUDENT WORK  /  2016

BRANDING, PACKAGING, ADVERTISING CAMPAIGN  /  ART DIRECTOR, DESIGNER  /  STUDENT WORK  /  2016

ART DIRECTOR, DESIGNER  /  STUDENT WORK  /  2016

ART DIRECTOR, DESIGNER  /  STUDENT WORK  /  2016

LUMBERJANE BREWING CO.

LUMBERJANE BREWING CO.

LUMBERJANE BREWING CO.

LUMBERJANE BREWING CO.

LUMBERJANE BREWING CO.

Almost exclusively, craft beer is marketed to men. We created Lumberjane Brewing Co. to tap into the largely missed market of women craft beer-drinkers. Our concept was simple: create a craft beer brand that is representative of all women—beautiful and tough.

Almost exclusively, craft beer is marketed to men. We created Lumberjane Brewing Co. to tap into the largely missed market of women craft beer-drinkers. Our concept was simple: create a craft beer brand that is representative of all women—beautiful and tough.

Almost exclusively, craft beer is marketed to men. We created Lumberjane Brewing Co. to tap into the largely missed market of women craft beer-drinkers. Our concept was simple: create a craft beer brand that is representative of all women—beautiful and tough.

Almost exclusively, craft beer is marketed to men. We created Lumberjane Brewing Co. to tap into the largely missed market of women craft beer-drinkers. Our concept was simple: create a craft beer brand that is representative of all women—beautiful and tough.

Almost exclusively, craft beer is marketed to men. We created Lumberjane Brewing Co. to tap into the largely missed market of women craft beer-drinkers. Our concept was simple: create a craft beer brand that is representative of all women—beautiful and tough.

PRINT ADS

PRINT ADS

PRINT ADS

PRINT ADS

PRINT ADS

In WW2, women took a wide variety of civilian jobs that had once been filled by men. The photos in these ads are of real women employed as loggers during WW2, sourced from digital photography collections from the National Archives. The copy was written with working women in mind and with an "anything you can do, I can do better" attitude.

In WW2, women took a wide variety of civilian jobs that had once been filled by men. The photos in these ads are of real women employed as loggers during WW2, sourced from digital photography collections from the National Archives. The copy was written with working women in mind and with an "anything you can do, I can do better" attitude.

In WW2, women took a wide variety of civilian jobs that had once been filled by men. The photos in these ads are of real women employed as loggers during WW2, sourced from digital photography collections from the National Archives. The copy was written with working women in mind and with an "anything you can do, I can do better" attitude.

In WW2, women took a wide variety of civilian jobs that had once been filled by men. The photos in these ads are of real women employed as loggers during WW2, sourced from digital photography collections from the National Archives. The copy was written with working women in mind and with an "anything you can do, I can do better" attitude.

In WW2, women took a wide variety of civilian jobs that had once been filled by men. The photos in these ads are of real women employed as loggers during WW2, sourced from digital photography collections from the National Archives. The copy was written with working women in mind and with an "anything you can do, I can do better" attitude.

BRANDING & PACKAGING

BRANDING & PACKAGING

BRANDING & PACKAGING

BRANDING & PACKAGING

BRANDING & PACKAGING

Earthy tones and dusty pink were chosen as the brand colors to be neutral with a hint of femme. Flannel plaid, associated with male lumberjacks, was given a feminine bent displayed in the Lumberjane brand colors and was used as accents throughout the packaging.

Earthy tones and dusty pink were chosen as the brand colors to be neutral with a hint of femme. Flannel plaid, associated with male lumberjacks, was given a feminine bent displayed in the Lumberjane brand colors and was used as accents throughout the packaging.

Earthy tones and dusty pink were chosen as the brand colors to be neutral with a hint of femme. Flannel plaid, associated with male lumberjacks, was given a feminine bent displayed in the Lumberjane brand colors and was used as accents throughout the packaging.

Earthy tones and dusty pink were chosen as the brand colors to be neutral with a hint of femme. Flannel plaid, associated with male lumberjacks, was given a feminine bent displayed in the Lumberjane brand colors and was used as accents throughout the packaging.

Earthy tones and dusty pink were chosen as the brand colors to be neutral with a hint of femme. Flannel plaid, associated with male lumberjacks, was given a feminine bent displayed in the Lumberjane brand colors and was used as accents throughout the packaging.

CREDITS (STUDENT)

CREDITS (STUDENT)

CREDITS (STUDENT)

CREDITS (STUDENT)

CREDITS (STUDENT)

RECOGNITION (STUDENT)

RECOGNITION (STUDENT)

RECOGNITION (STUDENT)

RECOGNITION (STUDENT)

RECOGNITION (STUDENT)

2017 Gold National ADDY Award – Integrated Campaign

2017 Gold National ADDY Award – Integrated Campaign

2017 Gold National ADDY Award

2017 Gold National ADDY Award – Integrated Campaign

2017 Gold National ADDY Award

Next Project ➞

Next Project ➞

Next Project ➞

Next Project ➞

Next Project ➞

Lauren Cutler

Lauren Cutler

Lauren Cutler

Lauren Cutler

Lauren Cutler

Art Director & Graphic Designer

Art Director & Graphic Designer

Art Director & Graphic Designer

Art Director & Graphic Designer

Art Director & Graphic Designer

All Work © 2018 Lauren Cutler

All Work © 2018 Lauren Cutler

All Work © 2018 Lauren Cutler

All Work © 2018 Lauren Cutler

All Work © 2018 Lauren Cutler

Contact

Contact

laurenecutler@gmail.com

laurenecutler@gmail.com

+1 (231) 218-3145

+1 (231) 218-3145

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