ADVERTISING CAMPAIGN, EVENT PRODUCTION / ART DIRECTOR, DESIGNER, COPYWRITER / 2018
ADVERTISING CAMPAIGN, EVENT PRODUCTION / ART DIRECTOR, DESIGNER, COPYWRITER / 2018
ADVERTISING CAMPAIGN, EVENT PRODUCTION / ART DIRECTOR, DESIGNER, COPYWRITER / 2018
ADVERTISING CAMPAIGN, EVENT PRODUCTION / ART DIRECTOR, DESIGNER, COPYWRITER / 2018
ART DIRECTOR, DESIGNER, COPYWRITER / 2018
2018 MI ADDYS
2018 MI ADDYS
2018 MI ADDYS
2018 MI ADDYS
2018 MI ADDYS
The American Advertising Awards, classically known as the ADDYS, is one of the industry's largest creative competitions. The ADDYS recognize and reward the creative spirit of excellence in advertising, design, film and photography. The Mid-Michigan Creative Alliance (MMCA) is a chapter of AAF that hosts the event each year for both professionals and students. Serving as MMCA's vice president in 2018, I had the honor of leading the ADDYS committee in creating this year's theme, advertisements, marketing and event materials leading up to submissions and the awards ceremony.
The approach to the 2018 ADDYS was to come up with an idea that encourages competition and is directly relatable to those in our industry. The common thread among the many types of creatives is a burning passion for their work. Creatives have fire in their bellies, so we based this concept on the blazing drive behind creating award-winning ads.
The American Advertising Awards, classically known as the ADDYS, is one of the industry's largest creative competitions. The ADDYS recognize and reward the creative spirit of excellence in advertising, design, film and photography. The Mid-Michigan Creative Alliance (MMCA) is a chapter of AAF that hosts the event each year for both professionals and students. Serving as MMCA's vice president in 2018, I had the honor of leading the ADDYS committee in creating this year's theme, advertisements, marketing and event materials leading up to submissions and the awards ceremony.
The approach to the 2018 ADDYS was to come up with an idea that encourages competition and is directly relatable to those in our industry. The common thread among the many types of creatives is a burning passion for their work. Creatives have fire in their bellies, so we based this concept on the blazing drive behind creating award-winning ads.
The American Advertising Awards, classically known as the ADDYS, is one of the industry's largest creative competitions. The ADDYS recognize and reward the creative spirit of excellence in advertising, design, film and photography. The Mid-Michigan Creative Alliance (MMCA) is a chapter of AAF that hosts the event each year for both professionals and students. Serving as MMCA's vice president in 2018, I had the honor of leading the ADDYS committee in creating this year's theme, advertisements, marketing and event materials leading up to submissions and the awards ceremony.
The approach to the 2018 ADDYS was to come up with an idea that encourages competition and is directly relatable to those in our industry. The common thread among the many types of creatives is a burning passion for their work. Creatives have fire in their bellies, so we based this concept on the blazing drive behind creating award-winning ads.
The American Advertising Awards, classically known as the ADDYS, is one of the industry's largest creative competitions. The ADDYS recognize and reward the creative spirit of excellence in advertising, design, film and photography. The Mid-Michigan Creative Alliance (MMCA) is a chapter of AAF that hosts the event each year for both professionals and students. Serving as MMCA's vice president in 2018, I had the honor of leading the ADDYS committee in creating this year's theme, advertisements, marketing and event materials leading up to submissions and the awards ceremony.
The approach to the 2018 ADDYS was to come up with an idea that encourages competition and is directly relatable to those in our industry. The common thread among the many types of creatives is a burning passion for their work. Creatives have fire in their bellies, so we based this concept on the blazing drive behind creating award-winning ads.
The American Advertising Awards, classically known as the ADDYS, is one of the industry's largest creative competitions. The ADDYS recognize and reward the creative spirit of excellence in advertising, design, film and photography. The Mid-Michigan Creative Alliance (MMCA) is a chapter of AAF that hosts the event each year for both professionals and students. Serving as MMCA's vice president in 2018, I had the honor of leading the ADDYS committee in creating this year's theme, advertisements, marketing and event materials leading up to submissions and the awards ceremony.
The approach to the 2018 ADDYS was to come up with an idea that encourages competition and is directly relatable to those in our industry. The common thread among the many types of creatives is a burning passion for their work. Creatives have fire in their bellies, so we based this concept on the blazing drive behind creating award-winning ads.
PAID & ORGANIC SOCIAL MEDIA
PAID & ORGANIC SOCIAL MEDIA
PAID & ORGANIC SOCIAL MEDIA
PAID & ORGANIC SOCIAL MEDIA
PAID & ORGANIC SOCIAL MEDIA
AWARDS SHOW & EVENT
AWARDS SHOW & EVENT
AWARDS SHOW & EVENT
AWARDS SHOW & EVENT
AWARDS SHOW & EVENT
The event was emceed by the Comedy Coven (a group of three female comedians) and was complete with flame lighting, charcoal centerpieces and a fire playlist. With the help of my ADDYS co-chair and committee, the event sold out and drew the largest attendance our chapter had seen in 5 years. However, the true measure of success for me was to be witness to all of the creative excellence among my colleagues, friends and community members.
The event was emceed by the Comedy Coven (a group of three female comedians) and was complete with flame lighting, charcoal centerpieces and a fire playlist. With the help of my ADDYS co-chair and committee, the event sold out and drew the largest attendance our chapter had seen in 5 years. However, the true measure of success for me was to be witness to all of the creative excellence among my colleagues, friends and community members.
The event was emceed by the Comedy Coven (a group of three female comedians) and was complete with flame lighting, charcoal centerpieces and a fire playlist. With the help of my ADDYS co-chair and committee, the event sold out and drew the largest attendance our chapter had seen in 5 years. However, the true measure of success for me was to be witness to all of the creative excellence among my colleagues, friends and community members.
The event was emceed by the Comedy Coven (a group of three female comedians) and was complete with flame lighting, charcoal centerpieces and a fire playlist. With the help of my ADDYS co-chair and committee, the event sold out and drew the largest attendance our chapter had seen in 5 years. However, the true measure of success for me was to be witness to all of the creative excellence among my colleagues, friends and community members.
The event was emceed by the Comedy Coven (a group of three female comedians) and was complete with flame lighting, charcoal centerpieces and a fire playlist. With the help of my ADDYS co-chair and committee, the event sold out and drew the largest attendance our chapter had seen in 5 years. However, the true measure of success for me was to be witness to all of the creative excellence among my colleagues, friends and community members.
CREDITS
CREDITS
CREDITS
CREDITS
CREDITS
Client: Mid-Michigan Creative Alliance
Client: Mid-Michigan Creative Alliance
Client: Mid-Michigan Creative Alliance
Client: Mid-Michigan Creative Alliance
Art Director: Lauren Cutler
Art Director: Lauren Cutler
Art Director: Lauren Cutler
Art Director: Lauren Cutler
Copywriters: Natalie Kozma, Lauren Cutler
Copywriters: Natalie Kozma, Lauren Cutler
Copywriters: Natalie Kozma, Lauren Cutler
Copywriters: Natalie Kozma, Lauren Cutler
Co-Chairs: Lauren Cutler, Natalie Kozma
Co-Chairs: Lauren Cutler, Natalie Kozma
Co-Chairs: Lauren Cutler, Natalie Kozma
Co-Chairs: Lauren Cutler, Natalie Kozma
Committee Members: Terry Sieting, Briana McNamara, Lauren Ciesa
Committee Members: Terry Sieting, Briana McNamara, Lauren Ciesa
Committee Members: Terry Sieting, Briana McNamara, Lauren Ciesa
Committee Members: Terry Sieting, Briana McNamara, Lauren Ciesa
Lauren Cutler
Lauren Cutler
Lauren Cutler
Lauren Cutler
Lauren Cutler
Art Director & Graphic Designer
Art Director & Graphic Designer
Art Director & Graphic Designer
Art Director & Graphic Designer
Art Director & Graphic Designer
All Work © 2018 Lauren Cutler
All Work © 2018 Lauren Cutler
All Work © 2018 Lauren Cutler
All Work © 2018 Lauren Cutler
All Work © 2018 Lauren Cutler