ADVERTISING CAMPAIGN / ART DIRECTOR, DESIGNER / 2018
ADVERTISING CAMPAIGN / ART DIRECTOR, DESIGNER / 2018
ADVERTISING CAMPAIGN / ART DIRECTOR, DESIGNER / 2018
ADVERTISING CAMPAIGN / ART DIRECTOR, DESIGNER / 2018
ART DIRECTOR, DESIGNER / 2018
FENNER MAPLE SYRUP FESTIVAL
FENNER MAPLE SYRUP FEST
FENNER MAPLE SYRUP FEST
FENNER MAPLE SYRUP FEST
FENNER MAPLE SYRUP FESTIVAL
Fenner Nature Center is an environmental education center encompassing 134 acres of publicly accessible green space in Lansing, Michigan. It is also home to hundreds of maple trees, and to celebrate the harvest of the trees' "liquid gold," Fenner hosts a maple syrup festival in March each year. Complete with pancakes and all the maple syrup you can buy, the maple syrup fest teaches about some of the tools and techniques that various cultures through history have used to harvest sap and convert it into maple syrup and sugar.
100% of the proceeds from this festival go to support the nonprofit that manages the nature center.
Fenner Nature Center is an environmental education center encompassing 134 acres of publicly accessible green space in Lansing, Michigan. It is also home to hundreds of maple trees, and to celebrate the harvest of the trees' "liquid gold," Fenner hosts a maple syrup festival in March each year. Complete with pancakes and all the maple syrup you can buy, the maple syrup fest teaches about some of the tools and techniques that various cultures through history have used to harvest sap and convert it into maple syrup and sugar.
100% of the proceeds from this festival go to support the nonprofit that manages the nature center.
Fenner Nature Center is an environmental education center encompassing 134 acres of publicly accessible green space in Lansing, Michigan. It is also home to hundreds of maple trees, and to celebrate the harvest of the trees' "liquid gold," Fenner hosts a maple syrup festival in March each year. Complete with pancakes and all the maple syrup you can buy, the maple syrup fest teaches about some of the tools and techniques that various cultures through history have used to harvest sap and convert it into maple syrup and sugar.
100% of the proceeds from this festival go to support the nonprofit that manages the nature center.
Fenner Nature Center is an environmental education center encompassing 134 acres of publicly accessible green space in Lansing, Michigan. It is also home to hundreds of maple trees, and to celebrate the harvest of the trees' "liquid gold," Fenner hosts a maple syrup festival in March each year. Complete with pancakes and all the maple syrup you can buy, the maple syrup fest teaches about some of the tools and techniques that various cultures through history have used to harvest sap and convert it into maple syrup and sugar.
100% of the proceeds from this festival go to support the nonprofit that manages the nature center.
Fenner Nature Center is an environmental education center encompassing 134 acres of publicly accessible green space in Lansing, Michigan. It is also home to hundreds of maple trees, and to celebrate the harvest of the trees' "liquid gold," Fenner hosts a maple syrup festival in March each year. Complete with pancakes and all the maple syrup you can buy, the maple syrup fest teaches about some of the tools and techniques that various cultures through history have used to harvest sap and convert it into maple syrup and sugar.
100% of the proceeds from this festival go to support the nonprofit that manages the nature center.
DESIGN CONCEPT
DESIGN CONCEPT
DESIGN CONCEPT
DESIGN CONCEPT
DESIGN CONCEPT
For Fenner's 2018 Maple Syrup Festival, I wanted to create visuals that were classic and undeniably maple syrup. The nostalgic tiny handles are signifying of genuine maple syrup, and with their recognizable shape, I created a pattern of minimal maple syrup bottles with warm, rich colors and textures.
For Fenner's 2018 Maple Syrup Festival, I wanted to create visuals that were classic and undeniably maple syrup. The nostalgic tiny handles are signifying of genuine maple syrup, and with their recognizable shape, I created a pattern of minimal maple syrup bottles with warm, rich colors and textures.
For Fenner's 2018 Maple Syrup Festival, I wanted to create visuals that were classic and undeniably maple syrup. The nostalgic tiny handles are signifying of genuine maple syrup, and with their recognizable shape, I created a pattern of minimal maple syrup bottles with warm, rich colors and textures.
For Fenner's 2018 Maple Syrup Festival, I wanted to create visuals that were classic and undeniably maple syrup. The nostalgic tiny handles are signifying of genuine maple syrup, and with their recognizable shape, I created a pattern of minimal maple syrup bottles with warm, rich colors and textures.
For Fenner's 2018 Maple Syrup Festival, I wanted to create visuals that were classic and undeniably maple syrup. The nostalgic tiny handles are signifying of genuine maple syrup, and with their recognizable shape, I created a pattern of minimal maple syrup bottles with warm, rich colors and textures.
CREDITS
CREDITS
CREDITS
CREDITS
CREDITS
Agency: Güd Marketing
Agency: Güd Marketing
Agency: Güd Marketing
Agency: Güd Marketing
Agency: Güd Marketing
Client: Fenner Nature Center
Client: Fenner Nature Center
Client: Fenner Nature Center
Client: Fenner Nature Center
Associate Creative Director: Amy Bond-Nelson Moore
Associate Creative Director: Amy Bond-Nelson Moore
Associate Creative Director: Amy Bond-Nelson Moore
Associate Creative Director: Amy Bond-Nelson Moore
Junior Art Director: Lauren Cutler
Junior Art Director: Lauren Cutler
Junior Art Director: Lauren Cutler
Junior Art Director: Lauren Cutler
Lauren Cutler
Lauren Cutler
Lauren Cutler
Lauren Cutler
Lauren Cutler
Art Director & Graphic Designer
Art Director & Graphic Designer
Art Director & Graphic Designer
Art Director & Graphic Designer
Art Director & Graphic Designer
All Work © 2018 Lauren Cutler
All Work © 2018 Lauren Cutler
All Work © 2018 Lauren Cutler
All Work © 2018 Lauren Cutler
All Work © 2018 Lauren Cutler