LOGO DESIGN, BRANDING  /  DESIGNER  /  2016–2018

LOGO DESIGN, BRANDING  /  DESIGNER  /  2016–2018

LOGO DESIGN, BRANDING  /  DESIGNER  /  2016–2018

LOGO DESIGN, BRANDING  /  DESIGNER  /  2016–2018

DESIGNER  /  2016–2018

LOGO  COLLECTION

LOGO COLLECTION

LOGO COLLECTION

LOGO COLLECTION

LOGO COLLECTION

Creating visual identities and branding is both extremely challenging and rewarding. With my clients, I approach brand creation with honesty, commitment and with one common goal: solve the problem. The following collection of visual identities were created between 2016 and 2018, either by myself as an independent designer, while I was a student, or while I worked at Güd Marketing. The visual properties of each logo are subject to the brief, however, a small description about each of these entities can be found at the end of the collection.

Hover over the logos for full-color versions.

Creating visual identities and branding is both extremely challenging and rewarding. With my clients, I approach brand creation with honesty, commitment and with one common goal: solve the problem. The following collection of visual identities were created between 2016 and 2018, either by myself as an independent designer, while I was a student, or while I worked at Güd Marketing. The visual properties of each logo are subject to the brief, however, a small description about each of these entities can be found at the end of the collection.

Hover over the logos for full-color versions.

Creating visual identities and branding is both extremely challenging and rewarding. With my clients, I approach brand creation with honesty, commitment and with one common goal: solve the problem. The following collection of visual identities were created between 2016 and 2018, either by myself as an independent designer, while I was a student, or while I worked at Güd Marketing. The visual properties of each logo are subject to the brief, however, a small description about each of these entities can be found at the end of the collection.

Hover over the logos for full-color versions.

Creating visual identities and branding is both extremely challenging and rewarding. With my clients, I approach brand creation with honesty, commitment and with one common goal: solve the problem. The following collection of visual identities were created between 2016 and 2018, either by myself as an independent designer, while I was a student, or while I worked at Güd Marketing. The visual properties of each logo are subject to the brief, however, a small description about each of these entities can be found at the end of the collection.

Hover over the logos for full-color versions.

Creating visual identities and branding is both extremely challenging and rewarding. With my clients, I approach brand creation with honesty, commitment and with one common goal: solve the problem. The following collection of visual identities were created between 2016 and 2018, either by myself as an independent designer, while I was a student, or while I worked at Güd Marketing. The visual properties of each logo are subject to the brief, however, a small description about each of these entities can be found at the end of the collection.

Hover over the logos for full-color versions.

01. Pathfinder

01. Pathfinder

01. Pathfinder

01. Pathfinder

Pathfinder_Thumb-New

02. The Maker's Bench

02. The Maker's Bench

02. The Maker's Bench

02. The Maker's Bench

MakersBench_Thumb-New

03. Kernel Talk

03. Kernel Talk

03. Kernel Talk

03. Kernel Talk

Kernel_Thumb-New

04. The Hub

04. The Hub

04. The Hub

04. The Hub

TheHub_Thumb-New

05. Prinsze & Victor

05. Prinsze & Victor

05. Prinsze & Victor

05. Prinsze & Victor

PrinszeVictor_Thumb-New

06. Michigan Apprenticeships

06. Michigan Apprenticeships

06. Michigan Apprenticeships

06. Michigan Apprenticeships

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07. Michigan Apprenticeship Alliance

07. Michigan Apprenticeship Alliance

07. Michigan Apprenticeship Alliance

07. Michigan Apprenticeship Alliance

Apprenticeships-REJECTED_Thumb-New

08. Peaberry Coffee Co.

08. Peaberry Coffee Co.

08. Peaberry Coffee Co.

08. Peaberry Coffee Co.

Peaberry_Thumb-New

09. Carol Health

09. Carol Health

09. Carol Health

09. Carol Health

Carol_Thumb-New

10. Lampblack Shoe Shine

10. Lampblack Shoe Shine

10. Lampblack Shoe Shine

10. Lampblack Shoe Shine

Lampblack_Thumb-New

01. Pathfinder – Online tool for education and career "pathfinding."

01. Pathfinder – Online tool for education and career "pathfinding."

01. Pathfinder – Online tool for education and career "pathfinding."

01. Pathfinder – Online tool for education and career "pathfinding."

02. The Maker's Bench – Custom furniture brand in Grand Rapids, MI.

02. The Maker's Bench – Custom furniture brand in Grand Rapids, MI.

02. The Maker's Bench – Custom furniture brand in Grand Rapids, MI.

02. The Maker's Bench – Custom furniture brand in Grand Rapids, MI.

03. Kernel Talk – Podcast discussing various topics over a bowl of popcorn.

03. Kernel Talk – Podcast discussing various topics over a bowl of popcorn.

03. Kernel Talk – Podcast discussing various topics over a bowl of popcorn.

03. Kernel Talk – Podcast discussing various topics over a bowl of popcorn.

04. The Hub – Online resource for workforce talent in Michigan.

04. The Hub – Online resource for workforce talent in Michigan.

04. The Hub – Online resource for workforce talent in Michigan.

04. The Hub – Online resource for workforce talent in Michigan.

05. Prinsze & Victor – Line of handcrafted wood products by The Maker's Bench.

05. Prinsze & Victor – Line of handcrafted wood products by The Maker's Bench.

05. Prinsze & Victor – Line of handcrafted wood products by The Maker's Bench.

05. Prinsze & Victor – Line of handcrafted wood products by The Maker's Bench.

06. Michigan Apprenticeships – Helps connect employers and students with apprenticeship opportunities.

06. Michigan Apprenticeships – Helps connect employers and students with apprenticeship opportunities.

06. Michigan Apprenticeships – Helps connect employers and students with apprenticeship opportunities.

06. Michigan Apprenticeships – Helps connect employers and students with apprenticeship opportunities.

07. Michigan Apprenticeship Alliance – Rejected naming and logo for Michigan Apprenticeships.

07. Michigan Apprenticeship Alliance – Rejected naming and logo for Michigan Apprenticeships.

07. Michigan Apprenticeship Alliance – Rejected naming and logo for Michigan Apprenticeships.

07. Michigan Apprenticeship Alliance – Rejected naming and logo for Michigan Apprenticeships.

07. Michigan Apprenticeship Alliance – Rejected naming and logo for Michigan Apprenticeships.

08. Peaberry Coffee Co. – Student work, imaginary posh coffee company founded in London.

08. Peaberry Coffee Co. – Student work, imaginary posh coffee company founded in London.

08. Peaberry Coffee Co. – Student work, imaginary posh coffee company founded in London.

08. Peaberry Coffee Co. – Student work, imaginary posh coffee company founded in London.

09. Carol Health – Rejected logo for an on-demand, in-home health care service.

09. Carol Health – Rejected logo for an on-demand, in-home health care service.

09. Carol Health – Rejected logo for an on-demand, in-home health care service.

09. Carol Health – Rejected logo for an on-demand, in-home health care service.

10. Lampblack – Student work, modern take on classic shoeshine service.

10. Lampblack – Student work, modern take on classic shoeshine service.

10. Lampblack – Student work, modern take on classic shoeshine service.

10. Lampblack – Student work, modern take on classic shoeshine service.

CREDITS

CREDITS

CREDITS

CREDITS

CREDITS

Agency: Güd Marketing (01, 04, 06, 07, 09)

Agency: Güd Marketing (01, 04, 06, 07, 09)

Agency: Güd Marketing (01, 04, 06, 07, 09)

Agency: Güd Marketing (01, 04, 06, 07, 09)

Agency: Güd Marketing (01, 04, 06, 07, 09)

Designer: Lauren Cutler (All)

Designer: Lauren Cutler (All)

Designer: Lauren Cutler (All)

Designer: Lauren Cutler (All)

Designer: Lauren Cutler (All)

RECOGNITION

RECOGNITION

RECOGNITION

RECOGNITION

RECOGNITION

2018 Silver Local ADDY Award – Pathfinder Logo

2018 Silver Local ADDY Award – Pathfinder Logo

2018 Silver Local ADDY Award

2018 Silver Local ADDY Award – Pathfinder Logo

2018 Silver Local ADDY Award

2017 Silver Local ADDY Award (Student)– Peaberry Branding

2017 Silver Local ADDY Award (Student)– Peaberry Branding

2017 Silver Local ADDY Award (Student)

2017 Silver Local ADDY Award (Student)– Peaberry Branding

2017 Silver Local ADDY Award (Student)

2016 Silver Local ADDY Award (Student) – Lampblack Branding

2016 Silver Local ADDY Award (Student) – Lampblack Branding

2016 Silver Local ADDY Award (Student)

2016 Silver Local ADDY Award (Student) – Lampblack Branding

2016 Silver Local ADDY Award (Student)

Lauren Cutler

Lauren Cutler

Lauren Cutler

Lauren Cutler

Lauren Cutler

Art Director & Graphic Designer

Art Director & Graphic Designer

Art Director & Graphic Designer

Art Director & Graphic Designer

Art Director & Graphic Designer

All Work © 2018 Lauren Cutler

All Work © 2018 Lauren Cutler

All Work © 2018 Lauren Cutler

All Work © 2018 Lauren Cutler

All Work © 2018 Lauren Cutler

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