LOGO DESIGN, BRANDING / DESIGNER / 2016–2018
DESIGNER / 2016–2018
LOGO COLLECTION
LOGO COLLECTION
LOGO COLLECTION
Creating visual identities and branding is both extremely challenging and rewarding. With my clients, I approach brand creation with honesty, commitment and with one common goal: solve the problem. The following collection of visual identities were created between 2016 and 2018, either by myself as an independent designer, while I was a student, or while I worked at Güd Marketing. The visual properties of each logo are subject to the brief, however, a small description about each of these entities can be found at the end of the collection.
Hover over the logos for full-color versions.
Creating visual identities and branding is both extremely challenging and rewarding. With my clients, I approach brand creation with honesty, commitment and with one common goal: solve the problem. The following collection of visual identities were created between 2016 and 2018, either by myself as an independent designer, while I was a student, or while I worked at Güd Marketing. The visual properties of each logo are subject to the brief, however, a small description about each of these entities can be found at the end of the collection.
Hover over the logos for full-color versions.
Creating visual identities and branding is both extremely challenging and rewarding. With my clients, I approach brand creation with honesty, commitment and with one common goal: solve the problem. The following collection of visual identities were created between 2016 and 2018, either by myself as an independent designer, while I was a student, or while I worked at Güd Marketing. The visual properties of each logo are subject to the brief, however, a small description about each of these entities can be found at the end of the collection.
Hover over the logos for full-color versions.
Creating visual identities and branding is both extremely challenging and rewarding. With my clients, I approach brand creation with honesty, commitment and with one common goal: solve the problem. The following collection of visual identities were created between 2016 and 2018, either by myself as an independent designer, while I was a student, or while I worked at Güd Marketing. The visual properties of each logo are subject to the brief, however, a small description about each of these entities can be found at the end of the collection.
Hover over the logos for full-color versions.
Creating visual identities and branding is both extremely challenging and rewarding. With my clients, I approach brand creation with honesty, commitment and with one common goal: solve the problem. The following collection of visual identities were created between 2016 and 2018, either by myself as an independent designer, while I was a student, or while I worked at Güd Marketing. The visual properties of each logo are subject to the brief, however, a small description about each of these entities can be found at the end of the collection.
Hover over the logos for full-color versions.
01. Pathfinder
01. Pathfinder
01. Pathfinder
01. Pathfinder
02. The Maker's Bench
02. The Maker's Bench
02. The Maker's Bench
02. The Maker's Bench
03. Kernel Talk
03. Kernel Talk
03. Kernel Talk
03. Kernel Talk
04. The Hub
04. The Hub
04. The Hub
04. The Hub
05. Prinsze & Victor
05. Prinsze & Victor
05. Prinsze & Victor
05. Prinsze & Victor
06. Michigan Apprenticeships
06. Michigan Apprenticeships
06. Michigan Apprenticeships
06. Michigan Apprenticeships
07. Michigan Apprenticeship Alliance
07. Michigan Apprenticeship Alliance
07. Michigan Apprenticeship Alliance
07. Michigan Apprenticeship Alliance
08. Peaberry Coffee Co.
08. Peaberry Coffee Co.
08. Peaberry Coffee Co.
08. Peaberry Coffee Co.
09. Carol Health
09. Carol Health
09. Carol Health
09. Carol Health
10. Lampblack Shoe Shine
10. Lampblack Shoe Shine
10. Lampblack Shoe Shine
10. Lampblack Shoe Shine
01. Pathfinder – Online tool for education and career "pathfinding."
01. Pathfinder – Online tool for education and career "pathfinding."
01. Pathfinder – Online tool for education and career "pathfinding."
01. Pathfinder – Online tool for education and career "pathfinding."
02. The Maker's Bench – Custom furniture brand in Grand Rapids, MI.
02. The Maker's Bench – Custom furniture brand in Grand Rapids, MI.
02. The Maker's Bench – Custom furniture brand in Grand Rapids, MI.
02. The Maker's Bench – Custom furniture brand in Grand Rapids, MI.
03. Kernel Talk – Podcast discussing various topics over a bowl of popcorn.
03. Kernel Talk – Podcast discussing various topics over a bowl of popcorn.
03. Kernel Talk – Podcast discussing various topics over a bowl of popcorn.
03. Kernel Talk – Podcast discussing various topics over a bowl of popcorn.
04. The Hub – Online resource for workforce talent in Michigan.
04. The Hub – Online resource for workforce talent in Michigan.
04. The Hub – Online resource for workforce talent in Michigan.
04. The Hub – Online resource for workforce talent in Michigan.
05. Prinsze & Victor – Line of handcrafted wood products by The Maker's Bench.
05. Prinsze & Victor – Line of handcrafted wood products by The Maker's Bench.
05. Prinsze & Victor – Line of handcrafted wood products by The Maker's Bench.
05. Prinsze & Victor – Line of handcrafted wood products by The Maker's Bench.
06. Michigan Apprenticeships – Helps connect employers and students with apprenticeship opportunities.
06. Michigan Apprenticeships – Helps connect employers and students with apprenticeship opportunities.
06. Michigan Apprenticeships – Helps connect employers and students with apprenticeship opportunities.
06. Michigan Apprenticeships – Helps connect employers and students with apprenticeship opportunities.
07. Michigan Apprenticeship Alliance – Rejected naming and logo for Michigan Apprenticeships.
07. Michigan Apprenticeship Alliance – Rejected naming and logo for Michigan Apprenticeships.
07. Michigan Apprenticeship Alliance – Rejected naming and logo for Michigan Apprenticeships.
07. Michigan Apprenticeship Alliance – Rejected naming and logo for Michigan Apprenticeships.
07. Michigan Apprenticeship Alliance – Rejected naming and logo for Michigan Apprenticeships.
08. Peaberry Coffee Co. – Student work, imaginary posh coffee company founded in London.
08. Peaberry Coffee Co. – Student work, imaginary posh coffee company founded in London.
08. Peaberry Coffee Co. – Student work, imaginary posh coffee company founded in London.
08. Peaberry Coffee Co. – Student work, imaginary posh coffee company founded in London.
09. Carol Health – Rejected logo for an on-demand, in-home health care service.
09. Carol Health – Rejected logo for an on-demand, in-home health care service.
09. Carol Health – Rejected logo for an on-demand, in-home health care service.
09. Carol Health – Rejected logo for an on-demand, in-home health care service.
10. Lampblack – Student work, modern take on classic shoeshine service.
10. Lampblack – Student work, modern take on classic shoeshine service.
10. Lampblack – Student work, modern take on classic shoeshine service.
10. Lampblack – Student work, modern take on classic shoeshine service.
Agency: Güd Marketing (01, 04, 06, 07, 09)
Agency: Güd Marketing (01, 04, 06, 07, 09)
Agency: Güd Marketing (01, 04, 06, 07, 09)
Agency: Güd Marketing (01, 04, 06, 07, 09)
Agency: Güd Marketing (01, 04, 06, 07, 09)
Designer: Lauren Cutler (All)
Designer: Lauren Cutler (All)
Designer: Lauren Cutler (All)
Designer: Lauren Cutler (All)
Designer: Lauren Cutler (All)
2018 Silver Local ADDY Award – Pathfinder Logo
2018 Silver Local ADDY Award – Pathfinder Logo
2018 Silver Local ADDY Award
2018 Silver Local ADDY Award – Pathfinder Logo
2018 Silver Local ADDY Award
2017 Silver Local ADDY Award (Student)– Peaberry Branding
2017 Silver Local ADDY Award (Student)– Peaberry Branding
2017 Silver Local ADDY Award (Student)
2017 Silver Local ADDY Award (Student)– Peaberry Branding
2017 Silver Local ADDY Award (Student)
2016 Silver Local ADDY Award (Student) – Lampblack Branding
2016 Silver Local ADDY Award (Student) – Lampblack Branding
2016 Silver Local ADDY Award (Student)
2016 Silver Local ADDY Award (Student) – Lampblack Branding
2016 Silver Local ADDY Award (Student)
Lauren Cutler
Lauren Cutler
Lauren Cutler
Lauren Cutler
Lauren Cutler
Art Director & Graphic Designer
Art Director & Graphic Designer
Art Director & Graphic Designer
Art Director & Graphic Designer
Art Director & Graphic Designer
All Work © 2018 Lauren Cutler
All Work © 2018 Lauren Cutler
All Work © 2018 Lauren Cutler
All Work © 2018 Lauren Cutler
All Work © 2018 Lauren Cutler